If you are an Amazon seller, you already know the impact of winning a Featured Offer. It not only impacts your sales, but also help in establishing brand’s prominence on the platform. 83% of sales happen because of the Featured Offer and not being in one decreases the chances of you selling successfully on Amazon!

However, one question that we might ask is, how are you planning to get the featured spot? Our experience in the field has taught us that it’s a difficult journey and can only be made easy with the right strategic maneuvers. Let’s delve into the top strategies every seller must note down and implement to win the Featured Offer.

Table of Contents:

1. Focus on the Product Condition: Optimize if neccessary

Usually, we see those sellers getting the Featured Offer who sell new products on Amazon. The products with “used condition” as a description are not as appealing to the customers. The chances get pretty slim to win the Featured Offer with offers of used condition. If it is possible, then try selling trendy and new products!

2. Pricing competitively is crucial!

Your customers get happy when they see a product they want at lower prices! Setting the price of your product under 5% of the Buy Box price, you maximize your opportunity to get the sweet spot! You will generally come across the fact that Featured Offer usually is the lowest price offered of any product.

Pricing the right way on Amazon is very important, not just for the Featured Offer but also for getting more sales and staying competitive! Our recommendation? Price competitively but ensure your profitability is not at stake.

Why do you need an Amazon Repricing software to stay competitive and win the Featured Offer?

As an Amazon repricing tool ourselves, we know how necessary it is to get an Amazon repricer for your listing.  It is not easy to tackle each price change that occurs, and if you fail to do so, you are already out of the competition. In order to get maximum sales and lead to the Featured Offer, competitive pricing is the key, and an Amazon repricing tool helps you maintain just that!

At Alpha Repricer, we offer continuous, instant, and real-time repricing! As soon as your competitor does any price change, we respond immediately! We maintain your prices to win the featured Offer and focus on your profit margin, so you don’t go too low to have that Buy Box!

Learn more about the importance of an Amazon repricer by reading our blog!

3. Be a prime seller if you are not already!

You can win the Buy Box being a regular seller, but we suggest you consider shifting to prime. Amazon gives the first look to the prime seller and then comes down to the non-prime ones! If you are an FBA seller on Amazon, then you are already qualified as a prime seller. However, if you ship your products yourself and follow FBM, you can still shift to prime and be eligible to be in the Featured Offer!

4. Become a champ at Inventory Management!

Fulfilling the demands of your customers on time is a huge deal for Amazon. If you offer something on Amazon to the buyers and get late just because you didn’t have it in stock, that’s a big NO-NO! Amazon can easily pass by you and choose those sellers who have their inventory stocked up to deal with the customers faster! So stock up your inventory, especially for those products that sell quickly!

5. Shift to FBA!

We are not emphasizing that, but if you want to win the Buy Box, then being an FBA seller helps a lot! Other sellers usually have a tough time competing with FBA sellers. They already have everything they need to get the Buy Box, including fast and free shipping, delivery time, and stocked inventory!

Check out our blog on FBA and know its importance!

6. Focus on your shipping time!

As we mentioned earlier, you can’t keep your customer waiting! Shipping on time has a significant impact on Amazon, and you will surely be at the top if you ship on time! Amazon allows you less than 4% late shipments, under 2.5% of the pre-fulfillment cancellation rate. Amazon emphasizes giving tracking by demanding over 95% valid tracking. Mention the correct shipping time on the product details page to show exactly when they are receiving their products.

7. Your Order defect rate should be less!

Your ODR must be low to impress Amazon. Your target is less than a 1% defect rate. Sell high-quality products to avoid negative feedback! Amazon also looks at your guarantee claim rates and the chargeback rate. Make sure your ODR is below 1% of all orders in 30 days.

8. Cultivate positive feedback!

Having honest and positive feedback does help in winning the Featured Offer. Afterall, we truly believe that reputation is everything on Amazon. Even though Amazon has never mentioned how exactly it looks into the metrics, but we know that the sellers getting low reviews have less of a chance to win the Featured Offer, than the ones having positive feedback. Work on that!

At Alpha Repricer, we understand that it is not precisely the easiest to win the Featured Offer or even compete for it! That’s why Alpha Repricer is here to get you through this! Sign up to Alpha Repricer and let us manage your listings to stay competitive and win the featured Offer! Our Amazon repricing tool helps you maximize your sales and profits, and winning the Buy Box for you is a piece of cake!

Don’t believe us yet? Sign up now for our 14- day trial and experience it yourself!