Simply put, an Amazon repricer automatically adjusts prices based on parameters and rules set by the user. The software optimizes your listings and ensures that your product price remains competitive. It also means that your products’ prices will remain slightly lower than your competitors a crucial factor that determines which seller wins the Buy Box without dipping below a price point that compromises your profits.
You will come across several sites comparing various Amazon repricers and the information can be at times mind-boggling.
To make things simple, we did our own research and compared the basic plans provided by the top repricers in the industry in order to get clarity around what is being offered by these repricers.
But before that, let’s quickly go through what the repricers offer to Amazon sellers and what they are most famous for.
Alpha Repricer launched its repricer in 2017. As such they are the veterans of such things as continuous repricing and instant repricing. Alpha Repricer rose to the challenge of minimizing the response time and has been the fastest Amazon repricer in the history of repricers. In late 2019, they introduced the Buy Box Hunter, the smart repricing strategy. Needless to say, it has been extremely popular with the sellers. The Buy Box Hunter aggressively goes for the Buy Box and then raises the price to maximize the profits.
It’s a feature-rich tool that caters to businesses of all sizes, literally from 1 listing to over 500,000 listings. Bulk actions, downloadable reports, FTP support, and many more features are available to all users. Users can filter competition to hone in on the real competitors on a listing. They can exclude/include specific sellers by ID, location, rating, etc.
Scheduling is instrumental in keeping the prices at the right place at the right time. Analytics at the level of single listings to the level of marketplaces are at users’ fingertips. Setup is easy plus free onboarding is available. Offering 23 marketplaces with more on the way, it’s one of the most comprehensive repricing tools. It keeps coming up with ingenious repricing features to help make repricing easy. Basic plan starts with $29 for 500 listings and you get access to ALL features.
Repricer Express is also a veteran among Amazon repricers now owned by eDesk. They support 21 Amazon marketplaces. Designed for bigger sellers, their subscription starts at €139 for up to 1000 SKUs and goes up to €439 for 50,000 SKUs. Chat support is offered at the €299 level. Repricer Express enables users to create instructions for the individual as well as group listings. Automation is offered at the €439 per month level.
This repricer is also known for minimizing error margins while automatically updating currency rates. The primary drawback of Repricer Express is its relatively expensive subscription rate for even basic packages.
Bqool has done wonders with its marketing. They offer much of what all other repricers offer. For $25 and $50 subscriptions, repricing happens every 15 minutes. It offers insights and generates comprehensive reports but they are downloadable only at the $100 level. Smart repricing is restricted to 10 listings at the $50 level. Instant repricing starts at $100. Only 9 Amazon marketplaces are supported. EU (DE, ES, FR, IT, UK) is treated as one marketplace but the other four marketplaces cost additional fees to add.
GoAura offers three pricing plans that are: essential, plus, and pro. The basic one starts at $97, and the pro pricing plan costs $397 USD. They supports up to 5 Amazon marketplaces, including the US, Canada, and Mexico. You can get access to the standard features if you signup for the 14-day free trial. Apart from that, it offers ruled-based repricing along with its AI-optimized price submission feature. Currently, their pricing page states that Aura AI is coming soon which would have a lot of AI features for Amazon sellers.
| Points to Consider | Alpha Repricer | Bqool | Repricer Express | GoAura |
|---|---|---|---|---|
| Basic plan | $29/month | $25/month | £139/month | $97/month |
| Speed | Instant - as fast as Amazon allows | 15 mins | Hourly | Instant - as fast as Amazon allows |
| Marketplaces | 23 | 5 (sold separately) | 17 | 3 |
| B2B Repricing | Starting at $90/month | Limited | ||
| Rules-Based Repricing | ✓ | ✓ | ✓ | ✓ |
| AI Repricing | ✓ | ✓ | ✓ | Coming soon |
| Free trial | 14-day full access | 14-day | 14-day | 14-day |
| Signup with Amazon Account | ✓ | - | - | - |
| Multi-user Login | ✓ | - | - | |
| Listings | 500 | 1000 | 5000 | 50,000 |
| Seller Types | All | Arbitrage | All | - |
| Automation | ✓ | |||
| Scheduling | ✓ | ✓ | - | - |
| Sales and Repricing Analytics | ✓ | ✓ | - | - |
| Reports | ✓ | ✓ | - | - |
| Customizable Repricing Strategies | Unlimited | ✓ | - | ✓ |
| Custom Formula Based Min/Max | Unlimited | 5 | - | ✓ |
| ROI Based Min/Max | ✓ | ✓ | ✓ | ✓ |
| Price Calculator | ✓ | ✓ | - | - |
| Profit Calculator | ✓ | ✓ | - | - |
| Bulk Uploads | ✓ | ✓ | ✓ | ✓ |
| One-on-One Onboarding | ✓ | - | ✓ | ✓ |
| FTP Support | ✓ | - | ✓ | ✓ |
| Folders | ✓ | - | - | - |
| Phone Support | - | |||
| Ticket Support | ✓ | - | - | - |
*Information was taken from the pricing page of each respective repricer. Here, “-” means that no information was available on the respective repricer’s website for that particular feature.
There are several Amazon tools that sellers can use to run a successful Amazon business. One of them is repricing software.
We’ve listed what we believe to be eight of the leading repricing software available in the market. However, there is a lot of variation in how much they offer at each subscription level. Intelligent repricing is one of the key features but not all repricers offer it at all levels. A second most important feature is the speed of the repricing engine and how often the price changes occur. This too is restricted by most repricers according to the subscription level. Generally, the repricers do not start giving full service until the users pay close to $100 a month.
Alpha Repricer, being the fastest and having the most successful repricer, offers all the features to all the sellers at $40 to start. The only distinction they make is that in their $29 per month subscription, only one marketplace is offered. The intelligent Buy Box Hunter has the stellar performance of winning the Buy Box.
In a marketplace where winning the buy box is the primary factor behind driving sales, Alpha Repricer is the software of choice.
