The #1 best Amazon repricer for you

Have the best price in the market. Always.
Use Automation to win Buy Box at optimal prices

Maximize both sales and profits

The most cost effective Amazon repricing solution

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Winning the Buy Box is essential to your business
An adept Repricer is essential for winning the Buy Box

Most Amazon buyers end up buying from the buy box winner. FBA sellers agree that winning and keeping the buy box at an optimal price while competitors are continually changing prices can only be done with a repricer.

Maximize your sales

Alpha Repricer can help you increase your sales.

Maximize your profits

Alpha Repricer can help you increase your profits.

"This tool gives you access to the best price in the market at all times. It continually reprice your listing, enabling you to beat the competition."

AMZFinder

Alpha Repricer supports multiple Amazon marketplaces

Announcing new supported Amazon marketplaces
Alpha Repricer introduces repricing for Amazon Mexico, Amazon Brazil and Amazon India.

Alpha Repricer supported marketplaces

Created by Amazon sellers for Amazon sellers

Alpha Repricer was created by sellers. After trying a few different repricing softwares and being disappointed with the lack of features, dependability and cost, we decided to create our own solution.

Our story

The cherry on top

Alpha Repricer provides vital and innovative features without cutting back on the basics.

Best
Value

The most bang for your buck. Full set of features, round the clock support, all for an exceptional price.

Phone Support for No Extra Charge

Got an issue? Have a question? We are a phone call away. We provide phone support to all our customers with no extra charges.

Continuous
Repricing

Alpha Repricer provides continuous/instantaneous repricing. Your items will reprice immediately and continuously against the competition.

Customized Packages for Large Customers

Not finding a package of your choice? Contact us for any size plan. We can handle millions of SKUs.

Get 14 Day Free Trial

Amazon repricing
has never been easier

No need to spend time researching the market and repricing each of your items individually. Easily set parameters, like your lowest price point, or which sellers you want to compete with and let Alpha Repricer's automated workflow do the rest!

Get started in minutes

Create account

Create a free account. No billing info is required.

Import inventory

Link to your Amazon account and import will start automatically.

Setup profiles

Setup your Repricing Profiles by defining configurable rules.

Start repricing

Select which inventory items you'd like to enable Repricing.

Request a session

Free onboarding

We provide free on-boarding sessions to assist you in quickly getting familiar with our tool. The free one-on-one training will give you the necessary knowledge and skills to use our repricing engine more effectively. The on-boarding is included in your 14-day free trial.

Grow your business with a foolproof price strategy

Having the best price in the market means more sales. Allow Alpha Repricer to continuously watch the market and reprice your listings for you. Your prices can go up or down according to your rules.

Profit
based repricing

Formula
based repricing

Features that allow you to control every aspect of your inventory

Repricing profiles

Setup custom repricing profile parameters according to your business needs and attach them to all or selected inventory items.
Launch directly

Launching items straight from Alpha Repricer by searching from catalogs. Once launched, items will be automatically synced with Amazon.
Advanced dashboard and reports

Dashboard shows dynamic graphs of repricing overview and competition history. See info such as repriced amount, Buy Box winner yes/no, etc. Sales reports provide critical insight into your business.

Sync inventory

Alpha Repricer keep your inventory in sync with Amazon automatically. You can also manually sync your inventory with Amazon.
Use our quick guide for help

Quick help is available on all screens. Hover over the question mark icons to be guided on how to enter required information or for quick explanations. Turn guide off when no longer needed.
Powerful logging

Alpha Repricer's unique item log provides best in industry level of detail of Item competition, offers received, action taken by repricing engine and Buy Box winner.

Sales Overview

Alpha Repricer provides comprehensive sales and marketplace overview with channel analytics.

Sales

Get a summary of your sales in a glance.

See the dashboard to check your number of orders or your total sales amount by the day, week and month or by using a custom view.

Orders

Sync orders with Alpha Repricer

See the orders for your items from each of your Amazon marketplaces.

Analytics

Marketplace analytics

Use the analytics from the dashboard to see which marketplaces your sales are coming from. Adjust your prices and strategy using the analytics.

Overview

Sales and Marketplace overview

Get an overview of your sales and orders for each of your Amazon marketplaces.

Never stop competing

Buy Box

Compete with Buy Box exclusively. If Buy Box not offered switch to general competition.

FBA and MFN

Select FBA or MFN separately or select both.

Featured Seller

Compete with featured sellers only. Exclude just launched sellers.

Between Min/Max

Compete with only sellers who fall between your min and max prices.

Configure Buy Box Amazon and FBA competition

Choose who you compete with

Narrow down competitors with minimum feedback scores, ranking or shipping duration.

Seller
Ranking

Exclusively compete with sellers meeting a minimum ranking percentage.

Seller
Feedback

Enter minimum feedback score for your competitors.

Shipping
Duration

Narrow down competitors according to shipping duration.

Domestic and International

Filter competitors providing domestic shipping, international shipping or both.

Competition scenario

If a Buy Box Winner

If you are a Buy Box winner choose to increase your price, use your min price, use your max price or stay at current price.

Configure when your price match with minimum price of competitior

Matches your Minimum

If closest competitor matches your minimum price choose to use your minimum price, compete with next best seller or stay at current price.

Below your Minimum

If competitor is below your price choose to use your min price, use your max price, compete with next best seller or stay at current price.

No competition

In the absence of competitors choose to use your min price, use your max price or stay at current price.

Formula based repricing

Create formulas based on acquisition cost, shipping cost, Amazon fees to set your min and max prices. Test your formulas on chosen items and then apply to selected listings.

Set minimum and maximum prices by formula

Profit based repricing

Use the profit calculator to set min and max prices to ensure your profit margins.

Include & exclude sellers and locations

Narrow down the competition by including or excluding sellers and their locations.

Include and exclude seller from competition

Include & Exclude Sellers

You can include sellers which you know are core competitors and exclude sellers not suitable for competition.

Include & Exclude Locations

Exclude ship from locations or only compete with sellers from specific locations.

Repricing overview

Keep an eye on your repricing activity.

Offer types

See who your nearest competitor is.

Total repricing

See how many of your items have been repriced.

Time periods

See your reports by days, months, years or custom time periods.

Marketplaces

See graphs by marketplace.

Item analytics including Buy Box history, item history, sales and repricing log

Item Analytics with amazon repricing log, repricing history, item history

Repricing analytics graph

See how many Buy Box you won or how many of your items repriced to their min and max.

Buy Box won

Repriced to min

Repriced to max

FTP (File Transfer Protocol)

Use FTP to update your inventory!
For the sellers who use an inventory management system or vendor provided prices, Alpha Repricer lets you update your inventory through FTP. To use our free FTP service open a ticket to get FTP credentials and start updating your Min, Max, current prices and acquisition cost. More FTP features coming soon with added flexibility and automation.

Test drive your repricing in test mode

Checkout our new test mode which allows you to safely see how your items will reprice without changing your prices at Amazon. In this safe mode you can test your repricing strategies and profiles without affecting your sales. This allows you to perfect your repricing profile before you go live. Please note that your prices on Amazon will not change until you go to live mode by turning off test mode.

Perform bulk operations easily

Enable & disable repricing

There are several ways you can enable or disbale repricing on items either whole inventory, selected items, current page etc.

Attaching & detaching repricing profile

You can attach or detach profile on items with several methods either by selecting individual items, whole inventory or search result.

Bulk Opertaion for amazon repricing, bulk enable repricing, bulk disable for repricing

Auto sync

Pricing or other changes you make at Alpha Repricer are continually and automatically sent to Amazon by our Auto Sync engine.

Spreadsheet support

Download your listings with current, min and max prices in spreadsheet format. Make changes and upload to Alpha Repricer with new prices.

No need for max price

We have added a feature of repricing without entering a max price. Just keeps your prices below your competitors.

Try us for free for 14 days. No credit card information needed.

Become a Buy Box winner

Our repricing engine increases your chances to win the Buy Box. Our system uses the rules you set, to help you get the Buy Box and maximize your profits.

We want you to succeed

Our customer support team is available around the clock to help you. We offer phone support to all our customers, even for the free trial.

An affordable solution

Whether you're a popular sellers, or just starting out, we have an affordable solution for you. A Bronze plan lets you use the full range of features for less than 1000 SKUs.

Affordable amazon repricing, low price amazon repricing

Simple kickstart

Our Wizard will guide you through each step of the process to get you running in no time!

Have the best price in the market. Always. Use Automation to win Buy Box at optimal prices