Amazon Product Listings Optimization- Done the Right Way
Since the establishment of Amazon, it has grown to include multiple marketplaces around the world. Amazon has successfully created a massive platform for buyers and sellers alike. Buyers have access to a seemingly endless range of products. And sellers have ample opportunity to attract customers to their merchandise. But in the vast sea of competition that is Amazon, there is a lot sellers must do to get noticed by customers. To engage and gain the satisfaction of your customers, it is essential to create effective content for your Amazon product listings.
“More than 197 million people visit Amazon.com every month.” (Source: bigcommerce.com)
Moreover, you can increase the sales by improving your product listings, using high-quality images, running promotions and ads, and setting your prices accurately. All of these things work to optimize your listings and get noticed in searches.
“89% of customers prefer to buy their products from Amazon than other online shopping sites.” (Source: forbes.com)
How to Optimize your Amazon listings?
Here are a few methods to optimize your Amazon listings and gain sales and profit.
· Product title
Your product titles are essential to grab the attention of buyers and in optimizing the product listings on Amazon. Keep the first five words of your title attractive by using relevant keywords. Usually, Amazon creates URLs from your product title for the search engine optimization. Effective product titles will help you rank higher on the search engine rankings, thus optimizing your listing.
Moreover, keep the title of your product short with accurate keywords. Your title should be between 50 to 80 characters. Amazon allows up to 200 characters for most of the product categories but try to keep it short. To increase your seller’s ranking, make sure your title has strong, relevant keywords. With good listing titles that describe your product you’ll be sure to make better sales.
(Source: shopdoc.com)
· Product Description
The description of your product is what attracts the buyers and helps you stand out from your competitors. Accurate descriptions of your product also make the shopping experience more manageable by giving buyers all the information they need. The more accurate the information you provide, the more you can retain customers and maximize your sales. A product description differentiates your products from other competitors and helps you stay in the market.
Effective descriptions will include the uses and benefits of your product that relate to your customers’ needs. When a customer is sure that your product will meet their needs they are more like to make a purchase. Amazon provides you 2000 characters to define your product. Make sure you give enough information on your product in as concise a manner as possible.
(Source: oikotimes)
· Use high-quality images and videos to stay ahead!
High-quality images define your product.It plays a vital role in optimizing your product listings on Amazon. Effective images impact the willingness of your buyers. When you sell products online, it’s important for buyers to see what your products look like. Getting your images right can give you a significant competitive advantage and can help you stay longer in the market. This includes providing clear images of your product from different angles. This will give customers more certainty on what they are getting and convince them to buy from you.
“According to 47% of U.S consumers, high-quality images are the most important factor while making any purchase.”
(Source: prenswire.com)
(Source: sellbrite.com)
· Accurate Pricing strategy
Pricing is an essential factor in optimizing your product listings on Amazon. However, pricing isn’t as simple as it seems when you have thousands of other sellers competing against you. The right repricing tool can help you gain more customers and can improve your overall sales on Amazon.
“More than 2.5 million price changes are noticed every day on Amazon.” (Source: deliver.com)
If you are ready to level up your sales try Alpha Repricer. It is the best Amazon repricer that sets your prices and helps you stay competitive on Amazon. Moreover, our repricing tool enables you to improve your seller’s ranking by winning the Buy Box!
(Review by one of our clients )
. Product reviews can boost your sales!
Product reviews affect the purchasing decisions of buyers. It makes your brand visible in the market and builds the trust of customers. Ask your customers about the product via emails after they receive their purchase. Moreover, you can consider their suggestions on how to make your product better and efficient!
“According to a statistic, 76% of buyers trust the product reviews they read online.”
(Source: oberlo.com)
Ask your customers politely to leave reviews on your page. Positive reviews will help you rank higher on Amazon and get better sales. But negative reviews can lower your visibility and damage your optimization. The best cure for negative feedback is prevention. But if it happens you can learn from your mistakes and try to work something out with the customer to remove the negative review.
“56% of buyers read at least four product reviews before making any purchase.”
(Source: oberlo.com)
(Source: Captain AMZ)
Final thoughts
To grow as a seller on Amazon, it is necessary to create effective and engaging product listings. Accurate and attractive listings are needed to connect with buyers and gain sales and profit. To make your product listings successful, you must focus on the product title, description of your product, images, keywords, and product reviews.
Moreover, pricing strategy is also an essential factor to lead in the Amazon marketplace. To set your prices effectively, it is necessary to factor in the pricing strategies of your competitors. You need the right repricing tool to maximize your sales. Alpha Repricer is the best repricing tool to optimize your pricing game. We are the fastest Amazon repricing tool that can reprice your products in 2 minutes. Our repricing abilities can help you stay competitive and even win the Buy Box!
SIGNUP for our free 14-day trial and let our repricing tool help you.
