Secrets to Long Term Amazon Success
If you are selling on Amazon, you may already be aware of the potential in the long term Amazon success. Amazon is an ever-growing eCommerce platform in products, marketplaces, and sellers. In January 2021 alone, 86,965 active sellers have joined Amazon. This amounts to over 7000 per day. At this rate, by the end of the year, the number of Amazon sellers will have grown by 2.6 million. The Amazon marketplaces continue to grow and make a mark worldwide, allowing sellers to get Amazon success and get more customer engagement.
However, It’s not a foregone conclusion that the sellers and business brands will succeed in the marketplace. It takes much effort to stay updated with new emerging Amazon requirements, sourcing, inventory management, and customer service. You can’t just list your products and wait for a chance to bring in customers!
With millions of customers on Amazon every day, it has also become an area of competition for sellers. That is why you have to ensure that your listing and items stay on top of the list! To get ahead of your competitors, you can follow some specific strategies. Please read our blog on Amazon repricing strategies you need to know to find out how repricing helps you win the Buy Box and stay ahead.
Let’s get into how you can stay successful on Amazon!
Focus on your listings and search terms
When you start filling in listings of your product, put yourself in the shoes of your customers. Think about what terms are they going to use to search for your product. Around 55% of buyers search on Amazon for the products they want to get. That’s a plus! Amazon serves as a top place for shoppers to look for their needed items. To achieve Amazon success in the long term, think about the customers! Understand how they might search for the products you have listed!
It takes effort, time, and research to come up with the exact keywords to stay competitive. Here are some tips you can use:
- Start researching: Search for the product you want to sell on Amazon. See the top listings shown and look for the keywords they are using that you might not have used.
- Don’t use phrases: It will be hard to match up with a potential search phrase.
- Avoid using the same words as your title of the product: Product titles are already displayed in the search results by Amazon. Don’t repeat those words.
- Describe your product using your terms only: Don’t use any other brand’s trademarks as your search terms.
- Keywords are the key: Use different keywords, synonyms, and other alternate words that customers may be looking for.
Select the correct option for fulfillment
Prime members on Amazon want to take advantage of their membership and shop mostly on Amazon. An estimated 112 million buyers are Prime members. Amazon offers different privileges to the prime members, and they find themselves ordering products in massive quantities. When you have much competition to get ahead of, offering prime shipping to your shoppers can be a win-win situation for you!
Fulfillment by Amazon is an option for the sellers who want to maximize their sales without worrying about the product’s shipment and packaging. If you choose Amazon FBA, you can store your products until they are bought in the Amazon warehouses. After the purchase, Amazon packages and ships them to the sellers. Amazon also deals with returns and complaints.
Get the Buy Box to get success on Amazon!
Amazon’s success doesn’t come that easy. If you have been selling on Amazon, you already know how big a deal Amazon Buy Box is! Buy Box brings in the majority of sales and the attention of competitors to your listing! The Buy Box is evident to the customers when they come to shop for the product! When a buyer clicks the Buy Now button, the seller in the Buy Box makes the sale!
You must have the best price, positive reviews from customers, and a sufficient amount of inventory. Besides, it would help if Amazon knew you for delivering fast with lesser returns and refunds. Amazon notices these factors, and if you are ticking all the boxes, then the Buy Box is yours!
It takes effort for new sellers to work on their sales history and then strive for the Buy Box! However, following the points above can help you win the Buy Box and allow you to work on customer satisfaction.
You are not the only one selling an item on Amazon! When you list your product, you will notice hundreds of other retailers selling the same product to customers. It would be best if you stay competitive to get ahead of them. There is only one way to do that, which is pricing competitively.
You can’t stay competitive by repricing manually. Keeping up with thousands of price changes is difficult. You can automate your Amazon repricing with Alpha Repricer. Our Amazon repricing software enables you to win the Buy Box at optimal prices. We reprice continuously without charging high fees! Alpha Repricer offers the fastest repricing that keeps your prices competitive!
Work on your customer engagement and metrics!
It’s not always about getting good customer reviews but how you deal with their requirements and complaints is equally essential. Working to listen to your customers and solving their issues related to your products or shipping can help you build customer relationships!
To make sure you are on the good list, try and minimize the percentage of negative feedback on your products. Plus, deal with your returns efficiently and keep your late shipment rate at a minimum! Deliver products on time to your customers. Reputation is essential to maintain on Amazon if you want to get successful. Customers listen to other shoppers, see their reviews, and then shop from you!
Selling on Amazon is a golden chance for sellers who want to be successful! However, Amazon’s success doesn’t come that easy. Using the correct strategies and tools helps you retain your position on Amazon for a long time. It is necessary to automate as much as you can. Check out our blog on the top 10 essential tools for Amazon that might help you stay competitive and help you succeed on Amazon!