One of the serious decisions you will need to make as an initial Amazon FBA Seller is the seller plan you will choose. A professional sellers account comes with a cost of $39.90 monthly.

But the additional charges, such as referral fees, closing fees, etc., would be the same between the two account options.

The professional account includes many essential benefits, including the ability to upload the products in bulk from a spreadsheet and the ability to get the Buy Box.

Buy Box Eligibility For Amazon Professional Account Sellers

Only Amazon Professional Account sellers are allowed to feature their items in the Buy Box.

Most of the buyers buy from the Buy Box directly without checking other sellers, on the contrary others don’t realize that checking sellers is also an option.

Who will own the Buy Box is something that Amazon decides. The metrics involved are a variety of things such as;

  • Price
  • Seller feedback
  • Buyer’s location (Amazon prioritize stock in warehouses close to the buyer)

The seller in the Buy Box can vary from buyer to buyer.

Category Approval

Amazon requires an additional high level of approval to sell in specific categories, and only sellers with professional account can get the acceptance.

Here are the following categories that need a professional account to seek approval:

  • Automotive and Power sports.
  • Jewelry
  • Watches
  • Sports collectibles
  • Video, DVD, and Blu-ray
  • Collectible Coins
  • Fine Art
  • Entertainment Collectibles

Bulk Listing

In an individual account, every item you list must be done individually. Whereas, professional Account sellers are eligible to upload the bulk of products via spreadsheets.

This can be beneficial and time saver if you have many items on your list.

Data Feeds And Third-Party Tools

Another significant benefit is to use product data feeds and granting access to other users. Most importantly, you can allow apps to access your accounts such as repricers. These features are equally important that are only available on a Professional selling plan.

When Is Amazon Professional Sellers Account Best For You?

The professional seller account is best for you if you:

  •  Sell more than 40 items each month.
  • Have to collect sales tax
  • Use 3rd party tools and apps.
  • Want to be present in the Buy Box
  • Require to sell in specific restricted categories
  • Plan to run promotions

For any long-term success on Amazon, you should have a professional account, although it doesn’t mean that you have to start with one.


If you are not sure which option is best for you and you are selling above 40 items per month. In that case, you should go for a professional seller account because it provides additional features to its users.

We hope you find this article valuable. If you want to get more information about selling on Amazon, then visit Alpha Repricer blogs!


  • Noor Jarri

    Meet Noor Jarri, a seasoned writer specializing in the dynamic world of Amazon. With over three years of experience, Noor has become a trusted resource for Amazon sellers seeking guidance on repricing strategies and navigating the e-commerce landscape.

    As a valued contributor to Alpha Repricer, Noor's expertise shines through in her engaging blog articles, press releases, and guest posts. Praised for her skill in crafting content that is both informative and approachable, Noor's writing is a knowledgeable resource for sellers of all levels. Beyond her professional pursuits, Noor is an avid traveler and culinary enthusiast. She finds inspiration in exploring new destinations and experimenting with recipes from around the world.

    Join Noor Jarri on her journey as she continues to empower Amazon sellers with insights, tips, and strategies to thrive in the ever-evolving marketplace.

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