How to Target Audience While Selling On Amazon
We all know that Amazon is the most successful and leading online marketplace for sellers and buyers. Whenever Amazon introduces new and interesting products, they do their best to bring them into the market for their customers. As an Amazon seller, you should know that you are not the only one selling products in the market. You have many competitors, so it’s necessary to understand your target audience to boost your sales and profit.
According to the popular content marketer for Wake up Data Ben Culpin;
“The best way for Amazon sellers to find the right audience is to look at your competitors, add descriptions of your product, make your titles attractive, use Keywords and spend some time by analyzing the strategies your competitors are following.”
In this article, you’ll learn how important it is to target your audience while selling on Amazon.
Know Your Audience
Before selling your products in the market, you must know what’s best for your target audience and how they want their products to be!
It is essential to target those Amazon marketplaces that contain people who are actually interested in buying your goods.
For example, if we talk about books, electronics, or toys, these are the products that have Worldwide Selling. And it doesn’t really matter in which country you are in; these items would always find their target audience.
If you are selling across borders, a little research could go a long way. Some of your products may not be in demand in one country but they might be very popular in others. For example, winter items will not sell well in Amazon UAE. Learn a little about the culture so you can put on sale relevant items for upcoming local holidays!
In early 2020, Amazon suspended thousands of FBA Sellers because they were selling products such as sanitizers, hand washes at a high price. So it is essential to keep your pricing strategy straightforward in order to target your audience.
The Amazon pricing strategy is what helps and keeps people purchasing. It’s important to know about the pricing strategy of your competitors. You should know who they are, where they stand on the first page of an Amazon search, and what are the pricing strategies they are following?
Keep your pricing strategy simple. You can also offer discounts on your product line to boost up your initial sales and perform well. The key to a successful Amazon pricing strategy is keeping track of your costs, setting up new techniques, rules and watch what your competitors are up to!
You can also use the Amazon Repricing tool for your pricing strategy. It will help you to reprice automatically! You can also use the repricing software to lower or raise your prices for a sale event.
Understand and Speak the Language of your Customers
Communication is one of the primary tools that helps to gain profit and increase sales, but it can also be a barrier if you are not aware of the language your customer speaks.
Three main things that affect communication: culture, age, and gender.
It doesn’t matter which marketplace you are in. If you can’t speak your customer’s language, you won’t be able to convince the customers to buy your product.
If you are having trouble while speaking other languages, then you can use Amazon’s built-in services and tools to help and guide you about past language barriers!
What are the benefits your product Provides?
Satisfying customer needs and wants is what helps a business to lead and grow in the market. It is necessary to ask your customers what they want and how you can resolve their issues?
People purchase your products because they are attracted to them and want the benefit your product is providing them.
For example, you are selling toothpaste that works as a pain reliever, and it’s specifically designed for the people of old age. So now you’ll be able to add more benefits to your product because you already know who is your audience and what are the things you can do to gain their satisfaction!
Build an Image of Your Product
Not everyone is attracted to your product. You have to make efforts in order to build your product image and make things work in the market.
It’s important to know and find out the gender, age, income, location, and occupation of your customer. Because then you’ll be able to get the idea of what your customer might like because it is impossible that your every customer matches every element of the strategy.
Add descriptions, images of your product and use unique marketing strategies and techniques to appeal and target your audience!
Once you’ve decided to sell on Amazon, it’s important to target your audience and know what they want. With so many sellers providing similar products, you need an effective marketing strategy to get successful.
Above are the few guidelines that would help you to target your audience. Without customer approval it is impossible to get sales, so you need to know what your customers want and how you can make things better!
Besides targeting your audience, it’s also important to set your pricing strategy and keep your prices competitive at all times.
We are here for you; choose Alpha Repricer! We offer all of the things you could wish for in a repricer tool at affordable prices. It is the fastest, Amazon repricing tool for your listings that help you stay competitive while maintaining your prices to get you the Buy Box! We follow the rule of satisfying our customers by offering a free trial so you can see the benefits yourself. Moreover, we reprice within 2 minutes! We respond to every price change as soon as it happens. Alpha Repricer offers different price plans so you can choose the one that fits your inventory size; small or large.