Amazon is the largest platform for sellers to grow their brands and sell items successfully. Every seller on the platform competes against other sellers to get more sales and increase profit. There are many features that Amazon offers to help its sellers stay ahead. One of its features includes Sponsored Product Ads campaign that sellers can run to attract an audience.

Sponsored ads help your product to gain visibility and drive traffic to your store. Alpha Repricer, the best Amazon repricing tool, is here with a detailed guide on creating the best-sponsored ads on Amazon!

What are Sponsored Product Ads?

Sponsored product ads on Amazon by operationroi.com
Source: operationroi.com

Amazon-sponsored product ads are also known as pay-per-click ads. It serves as the best advertising solution for sellers to increase their sales on the platform.  You can feature your products on search result pages that directly target your buyers. It helps your product get all the attention even when there are thousands of similar options available on Amazon. Sponsored product ads help you leave the old-school ways of selling by transforming your selling pattern.

You can easily create a sponsored ad campaign within a few minutes, even if it’s your first time advertising your products!

How to create sponsored product ads?

Here is a 4-step guide to creating your sponsored product campaign!

1.      Register yourself to get started

  • Log into your Seller Central account with the help of your user id and password.
  • Next, click here to register for sponsored product advertisement.
  • Accept all the mentioned terms and conditions.

2.      Create your campaign

Sponsored product ads on Amazon by adbadger.com
Source: adbadger.com
  • After clicking on Join Now, the page for campaign creation will open.
  • Here, you must come up with a campaign name, such as PrimeDay2021 promotion.
  • In the next step, you will set your daily budget for how much you will spend on the campaign per day.
  • Add a start date of your advertisement and then an end date.
  • The next step is to choose your targeting type. You can either go for automatic targeting or choose manual targeting. Automatic targeting is where Amazon shows your ads to all the relevant searches of customers. You don’t have to enter particular keywords. Amazon makes the job easier for you. However, with manual targeting, you will have to add the relevant keywords to appear in the customer searches.

3.      Create an Ad group

  • Once you are done creating a campaign, the next step comprises creating an ad group with all the products and listings you want to advertise.
  • Set a name for the ad group, such as: Prime Day ads
  • Enter the CPC (Cost per click) bid. It is the maximum bidding amount you are willing to pay when your ad reaches a customer and he clicks it.

4.      Choose the products you want to advertise!

  • Select the products from your listings that you want to showcase under the ad group you created earlier.
  • Save the changes, and you are done!

Top three tips to make your sponsored ads effective!

·         Use Accurate keywords

If you go for manual targeting, then make sure you use the most relevant and effective keywords to stay visible. Spare some time to research the strong keywords related to your products. Once you start using them, your sponsored product ads will appear first in the customer searches.

Consistent use of relevant keywords will help your campaign run successfully on Amazon with high search engine rankings!

·         Stay competitive!

Before starting your sponsored product campaign, you must evaluate the market and what your competitors are up to. Make sure you create attractive ads to help you stay ahead of your competitors.

·         Choose Automatic Campaigns!

Automatic campaigns make it easier for you to compete and stay visible. If you are new in advertising, automatic campaigns can help you increase your ranking on Amazon without any unnecessary hustle. It makes your keywords effective and enables sellers to increase their profit margin.

Advantages of Sponsored Product ads on Amazon

1.      Increase in Visibility

Your ads appear in the customer searches on Amazon, where shoppers can see your product on top. It helps buyers find your products easily!

2.      Increase in sales

Sponsored product ads help you increase sales on Amazon by directing more customers to your store.

3.      It is cost-effective!

You don’t pay unless a customer clicks on your product ad. You can easily control how much you spend on your campaigns by setting a budget, as mentioned earlier.

4.      Advertise successfully!

You can measure how much the ads are helping you and optimize your campaigns if needed. That way, you can measure the outcome of your sponsored ads!

Sponsored product ads help Amazon sellers grow their business and increase sales. By using relevant keywords, you can target the most-valued audience to get your products. Make sure you invest your time to create the best-sponsored product ads, and we are sure your competitors will face a really tough time!

Apart from a sponsored ad campaign, you know what else is necessary to stay on top as on Amazon? An Amazon repricing tool! Alpha Repricer – the best Amazon repricing tool that provides the most affordable repricing solution in the industry.

Alpha Repricer- the best Amazon repricing tool

Try us out by signing up for a free 14-day trial, and then decide! Contact us for more information.