With the increase in competition on Amazon, it has become challenging for Amazon sellers to stay ahead. Sellers need to be on top of their game in crafting and presenting their product listings. Images are a major part of a seller’s brand presence because they attract customers interested in buying. Thus, using high-quality product images can help you win more customers.

Product image is crucial in growing your sales and gaining customers’ interest in your e-commerce business. Amazon also knows that product images are essential and their effectiveness in marketing. That’s why Amazon has a set of image requirements that must be practiced. We understand that it can be challenging for Amazon sellers to meet the precise requirements, but it isn’t impossible.

Table of Contents

Amazon’s Product Image Requirements

  • The product must cover at least 85% or more of the image.
  • Images must have a pure white background.
  • Product images must not contain unnecessary objects.
  • The product should not be displayed on a mannequin unless related to apparel.
  • Images must be at least 1600 pixels on the longest side to enable the zoom function, a key feature for customer engagement.
  • The product must be clear and visible in the image.
  • Images must be in JPEG (.jpg), TIFF (.tif), PNG, or GIF file formats.
  • The product image must be sharp, clear, and focused.
  • Models are prohibited in product images unless the item is apparel-based or an accessory worn by a model.
  • Images must not include logos, trademarks, or variations similar to Amazon’s branding.
  • No additional graphics, text, or objects should be included in the product images.
Amazon Seller Central
Source: Amazon Seller Central

Best practices that can help you enhance your Amazon product images!

According to our experience, attractive and relevant product images can grab customers’ attention and help you get more sales. Besides following Amazon’s image requirements, ensure your product images are appealing and inviting.

Following are the best practices that can help you stand out among other competitors in the market:

The image size matters

Image size is one of the essential factors that can engage customers. Small images can often appear pixelated and will also disable the zoom feature on the desktop. Make sure that your images are at 1600 pixels so that they can support the zoom function. However, it is also essential to focus on the image proportions. The proportion ratio recommended by Amazon is 1:1 (square). So, you must adjust your product image accordingly.

Use different angles to capture images

Capture the best possible images of your product. Try to cover all your product’s angles and ensure that the photos are clear and focused. Different angles help you to show various features and characteristics of the products. Clear and concentrated photos can give your customers a better idea of what the product is and what it looks like as if they were shopping for it in person.

Lighting

Lighting is one of the essential factors that can help you present your product better. It’s always better to have a softbox or ring light to handle the lighting of your images rather than being at the mercy of the natural or environmental lighting.

High Resolution

To make your products stand out, take our advice and use a professional camera with a high-resolution lens to capture images that don’t have visual artifacts or blur pixelation. Make sure to upload professional images on your product page because the higher the image quality, the more you’ll be able to maximize your sales.

An insight: It’s not just about product images; every element matters to create an attractive product page. Each component plays a crucial role in capturing the customer’s attention, from the product title and description to the images and pricing. A well-crafted page makes your product appealing and increases the likelihood of conversions. If you’re interested in learning more about how to create compelling product titles, click here.

Conclusion

It is necessary to ensure that your products are visible to your targeted customers. Professional, high-quality product images increase the chances of your customers making a purchase. Speaking from experience, the more information and interest your customers gain from your images, the more likely you are to gain long-term customers who are satisfied with your brand. That’s why it is essential for sellers to follow Amazon’s image requirements.

In addition, a better pricing strategy can help you maximize your sales and profit. Try Alpha Repricer. It is the best Amazon repricing tool that sets your minimum/maximum prices and helps you win the Buy Box. We are the fastest Amazon repricer on the market, repricing your products in two minutes and helping you beat the competition.

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Author

  • Noor Jarri

    Meet Noor Jarri, a seasoned writer specializing in the dynamic world of Amazon. With over three years of experience, Noor has become a trusted resource for Amazon sellers seeking guidance on repricing strategies and navigating the e-commerce landscape.

    As a valued contributor to Alpha Repricer, Noor's expertise shines through in her engaging blog articles, press releases, and guest posts. Praised for her skill in crafting content that is both informative and approachable, Noor's writing is a knowledgeable resource for sellers of all levels. Beyond her professional pursuits, Noor is an avid traveler and culinary enthusiast. She finds inspiration in exploring new destinations and experimenting with recipes from around the world.

    Join Noor Jarri on her journey as she continues to empower Amazon sellers with insights, tips, and strategies to thrive in the ever-evolving marketplace.

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