Amazon Prime Day is all about sellers putting their best foot forward by selling top-quality products that increase sales. However, the most crucial factor that Amazon sellers usually miss out on is to take advantage of the aftereffects of Amazon Prime Day.
In this blog, Alpha Repricer- the best Amazon repricing software, is going to list a few tips to make the most out of this huge shopping event and work on your long-term business growth!
1. Understand What Sells (And what doesn’t!)
On Amazon Prime Day, millions of customers are going through thousands of products and choose the best ones to buy, and if you are lucky, then they choose one of yours! However, you must take this opportunity to identify the items your customers liked out of all the products you advertised. This strategy will help you in the future where you will know which products attract more shoppers. Sellers can then re-stock their most popular products to increase their visibility on Amazon.
2. Weed Out Ineffective Marketing Tactics
Most sellers save their marketing budget months before Amazon Prime Day to spend it all when the day finally arrives. Most of the sellers go all out during Amazon Prime Day and try every marketing tactic to create hype. It’s pretty smart to try it all before deciding which marketing strategy works the best for you. During the shopping holiday, make sure to monitor which marketing tactic is bringing more attention to your products. Filter out the ones that didn’t work out for you. You don’t have to invest in ineffective marketing activities. Focus on the ones that boosted your sales during the big day and keep applying them!
3. Learn from Your Competitors!
Sellers on Amazon come up with unique, creative ideas during Prime Day to help their products stand out from other competitors. If you are participating in Amazon Prime Day for the first time, make sure you look out for what your competitors are doing. Keep a check on their promotional ideas, pricing strategy, and listing optimization. Your competitors will try their best to differentiate their products from others, and that’s what you need to learn. Understand why you are behind your competitors and start improving and growing!
4. Practice Following Up on Returns and Poor Feedback
Prime Day for sellers comprises of selling maximum products and then dealing with returns. Yes, it’s not easy, but not every customer will be happy with or need your product. A few of them are going to leave negative feedback on your page, which can eventually affect your sales. However, turning on the panic mode is not going to solve the issue! Practice communicating with your customers and reaching out to them if anything goes wrong. If your customers are not happy with your product, ask them how you can improve or make the experience better for them. Make sure they are satisfied with your service, if not the product.
5. Manage Inventory More Efficiently
Sellers can test out their inventory management system and how efficiently it works during the pressure of Amazon Prime Day. Make sure you don’t go out of stock during the main event, or else it can impact your sales and ranking. Besides, when you have a broader inventory, Amazon gets the idea that you can offer more value to your customers and thus, increases your visibility. Once Prime Day is over, work on the areas of improvement and update your inventory management system to help you stay competitive.
Do you know what else can help you stay competitive? Repricing! Alpha Repricer– the best Amazon repricing software is the best option for you if you want to keep your product prices competitive and increase sales!
We offer a 50% discount on Amazon Prime Day, so don’t waste time and sign up for our 14-day free trial! Try out our features and let us take care of your listings. Contact us for more information, today.