How to Write the Most Attractive Product Titles on Amazon? Tips and tricks!
Amazon sellers usually get worried whenever they are asked to write a brief, interesting, and eye-catching product title to attract their consumers. While it seems quite easy, it gets pretty challenging to cover an entire product in just a couple of lines. Fortunately, we are here to help you master the art of writing product titles and help you grab your audience’s attention with informative, concise, and compelling content.
Table of contents:
- Importance of your product title
- Main areas to focus on while writing your product title
- The best practices to follow for a product title to shine
- Practices to avoid while writing your product title
- Extra tip
- Conclusion
Why is It So Important To Focus On Your Product Title?
When we talk about writing on Amazon, there are two main areas to focus on: updating your product listing with attractive content and coming up with an attention-grabbing product title. While Alpha Repricer, the best Amazon repricer to win the Buy Box already has a couple of posts regarding product listings, let’s see why we chose to write about product titles on Amazon.
If you are a seller on Amazon, then you are probably aware of the fact that A9, which is a proprietary search algorithm on Amazon, has its own set of characteristics that distinguishes its search engine from eBay, Walmart, or Google. In light of this, the product title of each of your items is critical for you as a seller because:
1. It helps you rank higher than other sellers in searches.
2. Enables customers to find and get attracted to your product quite easily.
3. Provide the most crucial information regarding your product to potential purchasers with a single glance.
4. When you get increased visibility and traffic, it results in increased sales of your products.
What are The Main Areas To Focus On While Writing a Product Title?
Here is a simple formula by us that you must keep in mind before writing a product title on Amazon. These four bullet points are going to help you keep your product title straightforward, and they are easy to follow as well. No matter what or how many products you sell, the product title must have the following information:
1. Name of your brand
2. Size as well as the quantity of your product
3. Color, variant, or flavor of the item
4. High-ranking keywords
For instance, if you are selling shoes for women, the product title should be similar to this: Adidas Brown Size 12 Women’s Shoes. This is a very vague example of how it has to look, and moving forward, we will learn how to make it more attractive since sellers are allowed to use approximately 200 characters to cover their products and make them rank high in searches.
The Best Practices To Follow For A Product Title To Shine:
Capitalization: Always capitalize the first letter of each word, except for articles (a, an, the), prepositions (in, on, at), and conjunctions (and, but, or). Avoid fully capitalizing your product title, as it can come off as unprofessional or distracting.
Numerals vs. Words: Use numerals for numbers instead of spelling them out. For example, write ‘5’ instead of ‘five.’ This not only saves space but also aligns with Amazon’s guidelines for improved readability.
Symbols: Use “and” rather than the symbol ‘&’ unless it’s part of a brand name. This maintains clarity and ensures your title adheres to Amazon’s strict formatting rules.
Measurement Units: Always spell out measurement units in full, such as writing “4 inches” instead of using abbreviations like “4”” or “lbs.” for pounds. This improves the accuracy of your listing and prevents confusion for buyers.
Specificity for Clothing, Shoes, and Children’s Products: When listing items such as clothing or shoes, especially for children, always include the size and color in your title. This not only enhances the customer’s shopping experience but also increases your chances of making a sale, as buyers look for specific details to make informed decisions.
While learning how to optimize your product titles, don’t overlook the importance of packaging. Well-thought-out packaging can make a huge difference in buyer satisfaction and product appeal. For more insights on how to package your products effectively, check out our blog
What Practices Should You Avoid?
1. Do not mention the size or the color of your item if it does not have a direct impact on your product.
2. Avoid mentioning any promotional offer, product price, unnecessary symbols in the product title. Also, avoid praising your product. (For instance, don’t write that your product is the best in the market).
3. Unless you are dealing with a private product, avoid mentioning the seller’s name or information in the title.
4. Do not make it extra lengthy by adding false claims just to make your product look better than others. It doesn’t work and this would be considered a scam.
Extra tip:
Our advice would be to identify the best-ranking keywords related to your product and use them in your product title. Invest a bit of your time and research to understand which keywords would go well with your product. You should think like a buyer and use those words that you think would attract you as a purchaser. Pick out the most commonly used keywords that rank well in the searches and then use them in your titles. Moreover, conduct A/B testing to check how many clicks are you getting with certain keywords. Check your progress and then update the title accordingly.
In Conclusion,
Once you succeed in writing the best product titles for your products, it’s now time to focus on how to sell them and at what price. The competition is high on Amazon, and to get maximum sales, now is the time to sign up with repricing software to keep your prices competitive at all times. Make sure to check out Alpha Repricer to unburden yourself and let the repricer help you earn maximum profits. Visit the site now.
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