Amazon Prime Day is a major sales opportunity that can significantly impact sellers if approached strategically. It’s more than just offering discounts; sellers need to prepare their inventory, pricing, and listings in advance to keep up with the competition. The event often brings a surge in traffic, which means more visibility but also more pressure to perform. With the right planning, sellers can use Prime Day to build momentum that lasts beyond the event itself.

Amazon Prime Day is a major sales event exclusively for Prime members, packed with limited-time deals across every category.
It’s not just for buyers—sellers also gear up weeks in advance to make the most of the surge in traffic.
From lightning deals to exclusive coupons, Prime Day is a chance to boost visibility and sales.
But to succeed, sellers need the right pricing strategy and preparation.
Here’s how Prime Day can impact both sides of the Amazon marketplace.

Amazon is the most profitable online retailer and has more than 2.5 million active sellers. As we all know, online shopping has become increasingly rapidly. Almost everyone is turning to Amazon for purchasing and selling products. With the immense growth of the Amazon marketplace, there is more need for resources for Amazon sellers.

Over 150 million people use Amazon to sell and purchase their products, and there are more than 300 million active customer accounts worldwide (source: Amazon.com). To increase the diversification, Amazon has introduced a Build International listings tool for its customers. This tool helps sellers to…

Amazon is the most popular online retailer globally that owns almost 43% of the US online retail sales. We’ve seen many hot topics across the internet regarding Amazon sellers. However, thousands of Amazon sellers have been allowed to boost and grow their business in the Amazon marketplace. Amazon has practically removed the barriers for sellers.