Almost 90% of sellers use Amazon for shopping (source: It is one of the most profitable online retailers that gives plenty of opportunities to earn money and get a good profit margin. Many sellers offer multiple products to their buyers, but it becomes tough for customers to trust every seller because you never know about product quality. Hence, it becomes a challenge for resellers to gain customer satisfaction.

Resellers on Amazon often get concerned about the rules and policies, account setup problems, Seller Central accounts, and other issues.

What is an Amazon Reseller?

Basically, retailers buy items in bulk quantity from the supplier and then sell them to customers. Similarly, an Amazon reseller is the one who purchases the items and then sells them on the Amazon platform. Most of the time, the resellers prefer to buy things in bulk quantity, set their prices, and then sell them under their brand’s name.

How can you succeed as an Amazon reseller in 2021?

There is massive competition among resellers on Amazon. As new sellers are entering the Amazon market, the competition is increasing drastically. It can be challenging to perform against other resellers in the online marketplace, but many techniques can help them earn money and stay ahead!

Here are a few methods that can guide the resellers to make more sales;

·         Build your brand and sell products at the high-profit margin

As a reseller, it is necessary to build and position your brand because it helps to get more sales that ultimately grow your business. Set the prices of your products accordingly. Avoid selling your products at cheap rates. Offering high-quality products at a too low price will reduce profits, and you won’t be able to grow your business.

It is crucial, especially to resellers, to analyze and set the products accordingly. Moreover, it will also help you know the market trends and the performance of other competitors.

For example, you are selling a basket of goods for $10, and customers love buying it, but you are only making $2 for every sale. This will hold back your profit which won’t work well for you in the long run!

·         Sell high-quality products

Selling high-quality products attracts customers and builds their trust. Make sure to sell products that can meet the requirements and needs of the buyers. Create an effective image of your products in the minds of your target customers. This will eventually help you earn more profit!

As you continue to achieve more sales in the future, the quality products will position you as a trustworthy reseller on Amazon. Add high-quality images of your products to gain customer satisfaction and get good reviews in the future!

·         Fulfillment by Amazon

As a reseller, you know that Amazon always chooses its prime sellers over other sellers. Using Fulfillment by Amazon or FBA, will always make things easier for you. It manages all the work such as receiving the products, packaging them, and then delivering them to customers!

Amazon provides relief to sellers while managing all the logistics from their own warehouses. FBA charges a fee for its services, but it’s worth paying up for a hassle free selling experience. It increases your Amazon ranking, helps you stay ahead of other competitors, and offers you an opportunity to win the Buy Box!

·   Resellers, start with a low-competition product!

As a new reseller, things often get complicated, and you find yourself drowning in the sea of competitors. Don’t rush to get more sales because it will ultimately hold you back, and you won’t be able to perform well and grow in the market!

Start with a product that doesn’t have many competitors in the market because it will help you grow your brand and lead the online marketplace. Moreover, it will become easier for you to get the Buy Box. Getting the Buy Box increases your Amazon ranking and helps you get more reviews and stay ahead.

Besides this, you also need to keep the risk factor in your mind because it is a challenging and tough method to adapt. But once you achieved an excellent Amazon rank, then there is no going back!

Is Reselling on Amazon worth it?

Yes, reselling on Amazon is worth it if you follow the strategies and rules set by Amazon. You can get good sales by reselling the products. It just needs your time, efforts, and passion for growing and getting high sales in the market.

Use FBA to make things easier for yourself because it will always increase your ranking and help you stay ahead of competitors.


Reselling on Amazon isn’t difficult. Make sure to perform best by bringing new products into the market and giving neck-to-neck competition to other resellers. Launching new products into the market can be a game-changer for you and can take your business to another level.

Above are the few methods that will help you grow and lead the market as a reseller. We hope this article was worth reading. For more information, visit Alpha Repricer blogs!

To grow and get more sales in the market, it is necessary to focus on your pricing. Any Amazon repricing software that you choose must be quick, affordable, and continuous.

Choose Alpha Repricer. It is the fastest Amazon repricer that reprice the products in less than 2 minutes. It helps you stay competitive 24/7 and enables you to get the Buy Box more often!

SIGN UP or contact us for our free 14-day trial and let our Amazon repricing software reprice for you!