Selling on Amazon gets tricky, especially when the competition is exceptionally high, and you need to stay up-to-date to stay on top. Unlike any typical physical store, your work is not completed after a sale is accomplished. On e-commerce platforms, sellers have to deal with product returns as well. A returned item and a dissatisfied customer can tarnish your reputation and impact your profits. So, what’s the best way to avoid Amazon returns and set yourself apart from the competition?

Customers return your products for various reasons. While you can’t avoid some returns, there are a few ways sellers can minimize their return rate and save themselves from getting in the loop.

Here are a few suggestions by Alpha Repricer- the best Amazon repricing software for avoiding returns and improving your performance on Amazon.

Table of Contents

1.   Top-quality, 360-degree images

While selling on an e-commerce platform, you must remember that customers judge the quality of your products by looking at the visuals. We all know that they can’t physically touch and inspect the item, so you need to upload top-quality images to help them make a buying decision. Make sure you provide a 360-degree view of your product to reduce product returns. Give customers useful visual information to see precisely what they are about to purchase.

2.   Attractive product description

First, having a detailed product description with all the relevant keywords is excellent for SEO. Second, it helps customers understand your product better and know what they purchase. According to our insights, they don’t want to read a product description that is just words without any vital information about the item they see.

Use this chance to mention how your product works, its qualities and why it is essential. Avoid writing a general description and make it product-specific. Add relevant details such as the sizes and colors available, the material used, product warranty, and product dimensions.

3.   Upload videos of your product

Uploading videos is a great way of marketing your products. Since you can’t make customers try your product, video marketing fills this gap. The first thing you need to do is get your brand registered on Amazon. Only then can you upload the videos on your product page.

In our opinion, a product video is a huge help in making customers know more about your item than just looking at it through images. Video Marketing blends with your product images and description to create a complete visual package for your customers. They can see its use, so keep it short yet informative.

4.   Excellent packaging

You want to give your customers the best shopping experience; for that, excellent packaging matters a lot! It can end up making your customers happy and get your customer loyalty in return. Packaging is not about wrapping your product nicely. It also means you must ensure your products are in perfect condition and delivered to the customers on time.

Please don’t make the mistake of delivering the wrong item to your customer. This will build a negative opinion regarding your brand, which can affect your reputation. While preparing your orders, follow Amazon’s packaging standards. This will help you stay accurate and avoid product returns on Amazon.

5.   Deliver products on time!

As mentioned above, delivering products on time to your customers is the key to winning their hearts and preventing them from returning the item. Customers don’t like to wait for their products, especially when they’ve already set deadlines. When you receive an order, ensure your item is shipped on time. If the order gets late, the chance of them returning your product increases. If you are an FBA seller on Amazon, you don’t have to worry about shipping your products. However, if you are an FBM seller, you have to ensure your items ship on time and keep track of your orders until they reach your customers.

6.   Provide excellent customer support

Amazon is a customer-friendly platform, which means it will not favor you if you receive a product return; however, you can learn from your mistakes and deal with your customers’ issues the smart way! Listen to their problems and provide excellent customer support. Ensure you come across as a friendly seller who listens to and works on your customers’ concerns.

Sell high-quality products, deliver on time, and leave your customers with the best customer experience! Here is how you can provide the best customer service that will help you gain loyal customers.

7.   Work on customer feedback and reviews

Please listen to us when we say you must have a thick skin to deal with negative feedback and ask for positive ones. Customer reviews can help you improve customer service and product quality. Ask customers what issue they faced with the product and if you can solve it. Even if they ask for a refund, contact them to know how you can improve the situation and avoid such mistakes in the future.

It doesn’t harm to contact the customer and leave an email asking for a review. Whether it’s positive or critical, feedback always helps you improve!

Final thoughts

Returns are a part of selling on Amazon. However, you can follow the tips above to avoid such product returns and work on your listing to maintain your brand reputation. If you have a high return rate on Amazon, make time to enhance your customer service and solve the issue.

Alpha Repricer, the fastest Amazon repricer, is here to help you stay competitive on Amazon and offer the best product prices! Don’t believe us? Sign up for our 14- day free trial to experience our features and then decide. Want to know more about our Amazon repricer? Click here!

Author

  • Noor Jarri

    Meet Noor Jarri, a seasoned writer specializing in the dynamic world of Amazon. With over three years of experience, Noor has become a trusted resource for Amazon sellers seeking guidance on repricing strategies and navigating the e-commerce landscape.

    As a valued contributor to Alpha Repricer, Noor's expertise shines through in her engaging blog articles, press releases, and guest posts. Praised for her skill in crafting content that is both informative and approachable, Noor's writing is a knowledgeable resource for sellers of all levels. Beyond her professional pursuits, Noor is an avid traveler and culinary enthusiast. She finds inspiration in exploring new destinations and experimenting with recipes from around the world.

    Join Noor Jarri on her journey as she continues to empower Amazon sellers with insights, tips, and strategies to thrive in the ever-evolving marketplace.

    View all posts