Amazon Prime Day happens once a year and gives sellers an amazing opportunity to sell their products to millions of prime shoppers! This year, Amazon Prime Day is taking place on the 21st and 22nd of June, which means you only have seven days to get yourself prepared to serve customers this shopping holiday!
Usually, Amazon sellers start preparing for Amazon Prime Day months before and still miss a few spots that need extra attention. However, if you are not satisfied with your preparations so far, Alpha Repricer- the best Amazon repricing tool, has a few last-minute tips to help you out.
Follow these tips to make sure you are all set for the most awaited shopping event!
1. Set Advertising Budget aside to spend during Prime Day
We advise you not to spend a lot of money on advertising during the days running up to the big sales day! If you want to create hype for your products on Prime Day, then save your advertising budget to start marketing once Amazon Prime Day begins! You can go for a PPC ad campaign and start advertising heavily to promote your listing and attract more audiences. Your ads will appear on Amazon at the right time, and customers will surely visit your store.
2. Advertise across different social media platforms
It is incredibly effective and powerful to divert traffic to your store from different social media platforms. You can’t depend on Amazon to be your only means of getting potential customers. Once you set an ad budget for marketing on Amazon Prime day, start advertising by trying:
- Sponsored ads across social media platforms: Sponsored ads on social media sites such as Facebook and Instagram not only help you attract your target audience but also improves your SEO. Even if you don’t want to pay for sponsored ads, make sure you update your followers with the latest products and deals you are offering on Amazon Prime Day.
- Get in touch with Influencers: Do your research and connect with the influencers that can promote your products in a better way! Influencers help increase brand awareness, and people who are unfamiliar with your business get to know you better!
- Sponsored Products on Amazon: Amazon displaying your Sponsored Products ads can help shoppers find out about your amazing deals, discounts, and coupons! It also enables you to improve your ranking on Amazon’s search results page.
3. Store enough inventory to last the entire Amazon Prime Day!
We don’t always recommend you to order additional products and store them. However, we’ve seen sellers losing their sales on Amazon Prime Day because they run out of inventory. To avoid this last-minute chaos, try to take a step ahead and order surplus inventory so that you don’t disappoint your customers. Evaluate your prime day sales from the previous year and order inventory according to the benchmark you’ve set for this year.
Pro tip: Follow the surplus inventory tip special when you are running Lightning Deals on Amazon. You can get suspended from Amazon if you are promoting a lighting deal without having enough items in stock to carry out your orders.
4. Set competitive prices
The best way to stay ahead of your competitors is to offer the best product prices and deals! Amazon Prime Day is all about getting maximum sales by providing the best prices in the market.
Alpha Repricer– the best Amazon repricing tool is here to help you stand out from the competition! Our Amazon repricing software reprices your products in under 2 minutes so that you don’t have to worry about keeping your product prices competitive. We respond as soon as your competitors make any changes to their product prices. Moreover, Alpha Repricer’s Buy Box hunter wins the Buy Box for your business every time and attains it at the highest price possible!
If you don’t want to waste time by repricing your products manually, then sign up for the 14-day free trial with Alpha Repricer, test our features and then decide if we are the right tool for you!
5. Offer bundles!
Amazon Prime Day gives you an excellent opportunity to increase sales and clear old inventory by offering product bundles. A bundle of products is a set of items that go well together and are sold usually with a single Amazon Standard Identification Number. You can easily create a product bundle and promote it the right way! Trust us when we say this, it can be your perfect last-minute strategy, and customers absolutely love it!
Just make sure when you upload the featured image for your product bundle, it must display all the items you are offering in the bundle. It will save you from suspension!
We really hope these last-minute tips help you get prepared for this holiday season! Make sure you follow our website for more blogs related to Amazon Prime Day. Also, if you are looking for a repricer to help maximize your sales this year, then you are at the right place! Alpha Repricer– the best Amazon repricing tool in the industry is offering a special discount for our sellers to sell better this Amazon Prime Day! Sign up now!