To succeed on Amazon, it is necessary to work on Amazon seller rating and know how your customers perceive you! Satisfy them by offering good quality products and services, and that’s how you excel to sell online! So, how exactly can you improve your amazon seller rating? Let’s find out!

1. What does the seller rating mean

The feedback from your customers is your seller rating. Before getting started, you must know what you are doing and what will help you get good feedback. And once you are done, you must practice it all the time. If you are serious about selling on Amazon, you should mainly focus on it because it will lead you to customer satisfaction and good earning.

The initial steps can be divided into the actions that you must take and the steps you have already taken. It would help if you were 101% honest about the product’s features and specifications. And should respond to your customers in real-time, which will attract your customers towards your product.

2. Answer questions and address concerns

If you know about customer service, you must understand that there is no end to their questions and queries on Amazon. Customer satisfaction is the primary goal and priority of the online marketplace.

However, this doesn’t mean that you have to answer their questions and emails at 2:00 am in the morning! Just make sure you respond to their queries within 24 hours.

3. Ask how you’re doing

Customers are more likely to leave unprompted feedback if the experience is not satisfactory. They expect each product to be as good as they wanted, but if their experience is negative, they feel compelled to speak out and warn other people about their experience.

And for the people who leave excellent and positive feedback, you should likely ask them for a review on the page. Plus, if you want to be super-active and more attentive, shoot them an email before asking for a review. In this way, you can get a chance to connect with your customers and know about their concerns.

4. Know Amazon’s guidelines for better seller rating

You must know that you can never satisfy everyone, all of the time! Getting pessimistic feedback is an unavoidable part of selling online. But when it happens, you should take it seriously.

Firstly, make sure if the feedback is in line with Amazon’s Guidelines- but if it’s not, then send a quick mail or message and ask them to remove it. Seller feedback shouldn’t contain anything related to any specific product, just the service you have provided. But if you notice that a customer has left product feedback as seller feedback, quickly leave a short message to Amazon.

5. Communicate professionally

Bad feedback can be an opportunity to improve and make changes to your business. Reach out to unsatisfied customers and get details about the product they received and what made them unhappy. Like “Was it the product arriving two days late?” “Did the ordered product not match the description?” Whatever it is, ask your customers and communicate professionally. Make sure to note down all their queries and concerns.

Try your best to convince them, and remind your customers every single time how important they are to you and your business, and politely ask them to remove their negative feedback from the page.


Increasing your positive feedback and dealing with the negative ones is a part of selling on Amazon. Keep the tips we mentioned in mind when dealing with customers and improve your seller rating to succeed on Amazon faster!

Besides improving your seller ratings you should keep your prices competitive. This can result in getting the Buy Box and into the spotlight. Alpha Repricer is the best Amazon repricer. Our algorithmic repricing keeps your prices optimized and wins the Buy Box more often. You can have a competitive edge when repricing with Alpha Repricer.

To learn more about how to sell on Amazon, read Alpha Repricer blogs.