Dominate Prices on Amazon

Think inside the Buy Box with the Buy Box Hunter

Start 14-day Free Trial

60 second signup
No credit card required

Alpha Repricer supports 23 marketplaces

How alpha repricer is the repricing tool of choice

Maximize your sales

A repricer should be fast to act. Alpha Repricer is fast and reprices every 2 minutes.

Helping Amazon sellers meet their annual sales since 2017

Maximize your profits

Most Amazon buyers end up buying from the Buy Box winner.

FBA sellers agree that winning and keeping the Buy Box at an optimal price while competitors are continually changing prices can only be done with a repricer.

Helping Amazon sellers meet their annual sales since 2017

Technology used

Try it 14 days for free

60 second signup. No credit card required

Create formulas based on acquisition cost, item shipping, Amazon fees to set your min and max prices.

Alpha Repricer was created by sellers. After trying a few different repricing softwares and being disappointed with the lack of features, dependability and cost, we decided to create our own solution.

No need to spend time researching the market and repricing each of your items individually. Easily set parameters, like your lowest price point, or which sellers you want to compete with and let Alpha Repricer’s automated workflow do the rest!

Try it 14 days for free

60 second signup. No credit card required

Features that set us apart

Create your winning formula
with the algorithmic repricer for Amazon

Fast and Continuous Repricing

Alpha Repricer reprices every 2 minutes, making us the preferred repricer software in the industry.

Buy Box Hunter

An effective Amazon repricing tool targets the Buy Box without cutting deep into the profit. Alpha Repricer’s Buy Box Hunter is an innovative repricing algorithm for winning the Buy Box.

Powerful formula that aims for the win

Our repricing software enables the user to add formula in bulk to the inventory of any size. Create customized formulas based on acquisition cost, item shipping, etc to set minimum and maximum prices in minutes.

Customize your repricing strategy

Set up customized repricing parameters according to the business needs and apply them to all or selected inventory items.

Create as many strategies as required. The tool allows an FBA seller to price items differently for each fulfillment type, narrows down competitors using smart filters, and offers other innovative features as well.

Fast and Continuous Repricing

Alpha Repricer reprices every 2 minutes, making us the preferred repricer software in the industry.

Buy Box Hunter

An effective Amazon repricing tool targets the Buy Box without cutting deep into the profit. Alpha Repricer’s Buy Box Hunter is an innovative repricing algorithm for winning the Buy Box.

Powerful formula that aims for the win

Customize your repricing strategy

Set up customized repricing parameters according to the business needs and apply them to all or selected inventory items.

Explore more features like Repricing Profiles, Powerful Insights, FTP Access and a lot more …

See all Features

Get started in minutes

Create account

Create a free account. No billing info is required.

Import inventory

Link to your Amazon account and import will start
automatically.

Setup profiles

Setup your Repricing Profiles by defining
configurable rules.

Start repricing

Select which inventory items you’d like to enable
repricing for.

Request a demo

Fully customizable repricing strategy for Amazon seller

Choose your competition type

Price differently

Price differently for all competition types i.e. Amazon, FBA, SFP, and MFN.

Beat or Match

Select between beat or match to set prices accordingly.

Increase price or Ignore

Set price higher by an amount or
percentage. You can also ignore other
competitor(s).

Add additional percentage

While setting competition settings, you can add additional percentages for all competition types.

Choose who you compete with

Seller Ranking

Exclusively compete with Amazon seller(s) meeting a minimum ranking percentage.

Seller Feedback

Enter the minimum feedback score for your
competitors.

Shipping Duration

Narrow down competitors according to
shipping duration.

Domestic and International

Filter competitors providing domestic
shipping, international shipping, or both.

Choose сompetition scenario

If a Buy Box Winner

If you are a Buy Box winner, choose to
increase your price, use your min price, use
your max price or stay at the current price.

Matches your Minimum

If the closest competitor matches your
minimum price, choose to use your
minimum price, compete with the next best
seller or stay at the current price.

Below your Minimum

If a competitor is below your price, choose to
use your min price, use your max price,
compete with the next bestseller or stay at
current price.

No competition

In the absence of competitors, choose to
use your min price, use your max price or
stay at the current price.

Choose who you compete with

Price differently

Price differently for all competition types i.e. Amazon, FBA, SFP, and MFN.

Beat or Match

Select between beat or match to set prices accordingly.

Increase price or Ignore

Set price higher by an amount or percentage. You can also ignore other competitor(s).

Add additional percentage

While setting competition setting, you can add additional percentages for all competition type.

Choose your competition type

Seller Ranking

Exclusively compete with sellers meeting a minimum ranking percentage.

Seller Feedback

Enter minimum feedback score for your competitors.

Shipping Duration

Narrow down competitors according to shipping duration.

Domestic and International

Filter competitors providing domestic shipping, international shipping or both.

Choose сompetition scenario

If a Buy Box Winner

If you are a Buy Box winner choose to increase your price, use your min price, use your max price or stay at current price.

Matches your Minimum

If closest competitor matches your minimum price choose to use your minimum price, compete with next best seller or stay at current price.

Below your Minimum

If competitor is below your price choose to use your min price, use your max price, compete with next best seller or stay at current price.

No competition

In the absence of competitors choose to use your min price, use your max price or stay at current price.

Try it 14 days for free

Other useful alpha repricer software options

Include & exclude sellers and locations

You can include sellers who you know are core
competitors and exclude sellers not suitable for
competition.

Exclude ship from locations or only compete with
sellers from specific locations.

Formula based Min/Max prices

Create formulas based on acquisition cost, item
shipping, Amazon fees to set your min and max
prices.

Automated repricing

Boost the sales using a combination of powerful and intelligent strategies on inventory statistics. Reprice based on Item Quantity, Stock Age or Sales Velocity. Reassess repricing based on minutes, days, and months.

FTP (File Transfer Protocol)

For the sellers who use an inventory management system or
vendor-provided prices, Alpha Repricer lets you update your
inventory through FTP. To use our free FTP service open a ticket
to get FTP credentials and start updating your Min, Max, current
prices, and acquisition cost. More FTP features coming soon
with added flexibility and automation.

Features that allow you to control every aspect of your inventory

Repricing profiles, Sync inventory, Use our quick guide for
help, Advanced dashboard and reports, Powerful logging,
Efficiently manage repricing of large inventories by using
Folders, Bulk Actions, Formulas for Min/Max, and more.

Schedule repricing

Stop and start repricing depending on when you
expect traffic on your ASIN.

Spreadsheet support

Download your listings with current, min and max
prices in spreadsheet format. Make changes and
upload to Alpha Repricer with new prices.

Advanced Search

We have added advanced search and filters which
makes you find required items easily and perform
operations.

Include & exclude sellers and locations

You can include sellers who you know are core
competitors and exclude sellers not suitable for
competition.

Exclude ship from locations or only compete with
sellers from specific locations.

Formula based Min/Max prices

Create formulas based on acquisition cost, item
shipping, Amazon fees to set your min and max
prices.

Automated repricing

FTP (File Transfer Protocol)

Features that allow you to control every aspect of your inventory

Schedule repricing

Stop and start repricing depending on when you
expect traffic on your ASIN.

Spreadsheet support

Download your listings with current, min and max
prices in spreadsheet format. Make changes and
upload to Alpha Repricer with new prices.

Advanced Search

We have added advanced search and filters which
makes you find required items easily and perform
operations.

Sales Overview

Get a summary of your sales in a glance

See the dashboard to check your number of orders or your total sales amount by the day, week and month or by using a custom view.

Marketplace analytics

Use the analytics from the dashboard to see which marketplaces your sales are coming from. Adjust your prices and strategy using the analytics.

Repricing overview

Keep an eye on your repricing activity.
See who your nearest competitor is. See how many of your items have been repriced.
See your reports by days, months, years or custom time periods. See graphs by marketplace.

Sync orders with Alpha Repricer

See the dashboard to check your number of orders or your total sales amount by the day, week and month
or by using a custom view.

Sales and Marketplace overview

Get an overview of your sales and orders for each of your Amazon marketplaces.

Analytics

Have all the details of an item at your fingertips from current price to your current position. See Buy Box history, Sales, Item history and repricing log plus a whole lot more.

Created by Amazon sellers
for Amazon sellers

Our Story

Read what our clients say!

Not as complicated to use as some of the others, but powerful enough to do the job. From what I can see they are still trying to make it even better.

Ghettoblaster wear (Trustpilot)

I found it very simple, not so many features but all the essentials are there. Very fast to upload and download if necessary. It is doing the job at a resonable price.

John Powell (Google My Business)

Works great, helps my business immensely!!!! Thank you Alpha Repricer

David Wosik (Google My Business)

Read all testimonials

Blogs – Sell Better as an FBA seller

Exploring Order Fulfillment Solutions: Prime Alternatives to Amazon FBA

Noor Jarri | May 10, 2024

Signing up for Amazon FBA is a great way to grow your business online. Amazon takes care of storing, packaging, and shipping your product. This way, you can focus on marketing your products and researching other products to sell.

BEST AMAZON REPRICERS FOR 2025

Noor Jarri | April 18, 2025

As an Amazon seller, you have a lot on your plate. Getting the best Amazon repricing tool for your listings is an important undertaking if you have chosen automated repricing. Needless to say, selling online is always going to be linked with having competitors. To remain on top, you need to choose the right repricer for the products you plan to sell.

Still have questions?

Our customer support team is available around the clock to help you.
We offer phone support to all our customers, even for the free trial.

Feel free to contact us

support@alpharepricer.com

Author

ar-admin

View all posts

Dominate Prices on Amazon

Think inside the Buy Box with the Buy Box Hunter

How alpha repricer is the repricing tool of choice

Maximize your sales

Maximize your profits

Technology used

Features that set us apart

Create your winning formula with the algorithmic repricer for Amazon

Fast and Continuous Repricing

Buy Box Hunter

Powerful formula that aims for the win

Customize your repricing strategy

Fast and Continuous Repricing

Buy Box Hunter

Powerful formula that aims for the win

Customize your repricing strategy

Explore more features like Repricing Profiles, Powerful Insights, FTP Access and a lot more …

Get started in minutes

Create account

Import inventory

Setup profiles

Start repricing

Fully customizable repricing strategy for Amazon seller

Choose your competition type

Price differently

Beat or Match

Increase price or Ignore

Add additional percentage

Choose who you compete with

Seller Ranking

Seller Feedback

Shipping Duration

Domestic and International

Choose сompetition scenario

If a Buy Box Winner

Matches your Minimum

Below your Minimum

No competition

Choose who you compete with

Price differently

Beat or Match

Increase price or Ignore

Add additional percentage

Choose your competition type

Seller Ranking

Seller Feedback

Shipping Duration

Domestic and International

Choose сompetition scenario

If a Buy Box Winner

Matches your Minimum

Below your Minimum

No competition

Other useful alpha repricer software options

Include & exclude sellers and locations

Formula based Min/Max prices

Automated repricing

FTP (File Transfer Protocol)

Features that allow you to control every aspect of your inventory

Schedule repricing

Spreadsheet support

Advanced Search

Include & exclude sellers and locations

Formula based Min/Max prices

Automated repricing

FTP (File Transfer Protocol)

Features that allow you to control every aspect of your inventory

Schedule repricing

Spreadsheet support

Advanced Search

Sales Overview

Get a summary of your sales in a glance

Marketplace analytics

Repricing overview

Sync orders with Alpha Repricer

Sales and Marketplace overview

Analytics

Created by Amazon sellers for Amazon sellers

Read what our clients say!

Blogs – Sell Better as an FBA seller

Create your winning formula
with the algorithmic repricer for Amazon

Created by Amazon sellers
for Amazon sellers