Does price competition have to bring down your prices?

The simple answer is: Not necessarily. Competition on Amazon does not have to mean that you sell at the lowest price. As an Amazon seller who has a good track record you probably want the advantage of being able to sell at a higher price. There are ways to hone into the right competition. At Alpha Repricer we offer many ways to fine-tune your competition strategy.

Buyers tend to buy items from sellers who are in the Buy Box.
Buyers tend to buy items from sellers who are in the Buy Box

Buy Box – First off you can compete exclusively with the Buy Box. Obviously, the Buy Box is the button buyers click on the most. It’s almost an automatic reaction for some buyers to click the ‘Add to cart’ on the item page. Competing with Buy Box can mean that you actually end up in the ‘Buy Box’. Hey! What could be better?

FBA sellers – Some buyers seem to trust the FBA sellers more than other sellers. You can compete exclusively with FBA sellers. You do not have to be an FBA seller yourself to pick this option. You can also choose to compete differently with the different seller types. For example, if you are an FBA seller you can choose to keep your prices a certain amount higher than the Seller fulfillment Prime or SFP. You can choose to ignore some seller types completely. Or if you are an SFP yourself, you may want to sell slightly lower than FBA but higher than MFN or merchant fulfillment network.

Buyers prefer sellers with higher ratings
Buyers prefer sellers with higher ratings

Compete with the better sellers –We all know that the buyer likes an established seller as opposed to a just-launched seller, then price becomes a secondary thing. So you can choose to compete with sellers that are at the same level as you. Select sellers that have a certain number of feedbacks or rankings.

If you have new items compete with only new condition
If you have new items compete with only new condition

Compete with condition – Perhaps you have new items and do not want to include the used item prices. Buyers are willing to pay higher price for newer items so why bring down your price by competing with even the used category of ‘Like new’ items. On the other hand, if you have used items, you can focus on items of any ‘used’ category, i.e. Good, Fair, etc.

Compete with location – Many buyers are very particular about where their purchase is coming from and thus they are willing to pay more for the location of their choice. Perhaps they want something closer to home. Or they do not want to buy items from some places in particular. You can choose to include or exclude sellers from specific locations.

Include or exclude specific shipping  locations to compete with
Include or exclude specific shipping locations to compete with

At Alpha Repricer there are many more options for precision repricing. Alpha Repricer helps you strategize your repricing to get the best price and not just offer the lowest price.

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