As seasoned Amazon sellers, we recognize how important it is to win the Featured Offer on Amazon to get sales. This top spot helps you achieve a profit in a short time. It also increases your seller’s ranking on Amazon so more buyers notice you. Moreover, the Buy Box helps you gain customer trust bringing them back to buy from you again. All these benefits can set you up to grow a good profit margin.

However, winning it is not as simple as it seems. It needs constant efforts, and it becomes challenging to cover all the areas of your business. As an expert in the Amazon marketplace, i guarantee that it is highly crucial to understand why your listing might be missing the Featured Offer and how to regain its position.

Here’s what you must learn:

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An Amazon seller knows the pivotal role of the Featured Offer in driving sales and enhancing visibility. Amazon Featured Offer is found on the right side of the product detail page. It is the boxed section featuring purchasing methods for the customers. The customers add the products to their cart by using the “Buy Now” button.

Being in the Featured Offer means you are the preferred seller for a product which helps increase your overall sales. Amazon doesn’t give the opportunity to every seller to win the Buy Box (now known as the Featured Offer). Yes, multiple sellers can now win the Featured Offer but only if they meet the specific criteria such as such as Professional Seller status and meeting certain performance metrics.

There can be a number of reasons why your listings must be missing the Featured Offer, including:

·         You are not Prime Eligible

It becomes difficult for sellers to win the Featured Offer if their products are not Prime eligible. Amazon features Prime products more prominently than non-Prime products. This means non-Prime products will not come up in buyers’ searches for similar products. Until you rank high enough in searches you cannot meet the sales requirements for being Featured Offer eligible. In our experience, being a Prime or FBA seller is a must to stay ahead and win the Featured Offer

·         Getting Out of stock

In our view, one of the main reasons behind losing the Featured Offer is running out of stock. A key requirement for maintaining the Featured Offer is to have a reliable inventory. Amazon will not feature any products in the Boy Box which have run out. You cannot expect your product to be featured on Amazon if you don’t have anything left to deliver to Amazon customers! If you do not want to lose the Featured Offer, keep your products in stock.

·         Negative Reviews

When an Amazon seller has performance issues, their seller ratings drop by 90%. This highly affects the opportunity to win the Featured Offer and get more sales. If you are a new seller, make sure to keep track of your performance because negative reviews or bad customer service will make it difficult to be Featured Offer eligible. Poor reviews will cause you to tumble down in ranks and not be visible to buyers.

·         The item is cheaper on another site

When another site offers your product at a lower price, Amazon will not feature your product on top. While this is not always the case it may be tricky to overcome this issue. You may have to research other products that will not give you this problem. Always research the market thoroughly when deciding what to sell. Do not just research how your products sell on Amazon but also on other sites such as Walmart.

It becomes tricky to win the Buy Box when many other sellers are competing against you. However, there are some tips according to expert sellers that you can implement to secure the Featured offer.

·         Be a Prime seller

It becomes challenging for non-Prime sellers to win the Featured Offer and increase their seller’s ranking. Amazon prefers Prime eligible products to be eligible for the Buy Box as many of the criteria are similar. Sellers who use Fulfillment by Amazon are already qualified to sell as Prime sellers on Amazon because inventory and shipping are guaranteed.

” Amazon has more than 200 million Prime members globally.”

(Source: backlnko.com)

 It is very beneficial to be an Amazon Prime seller to improve your seller’s ranking and win the Buy Box.

Fast shipping grabs the attention of your customers and helps them to trust your brand. Fast shipping leaves a positive image in the minds of targeted customers and helps you gain more sales. You can surely be at the top if you deliver your products on time.

“70% of the U.S consumers purchase their goods from the sites that provides fast delivery options.” (Source: conveyco.com)

List accurate shipping times on your product page so customers know when the will exactly receive their products.

·         Switch to Amazon FBA

Amazon FBA is the efficient way to win the Featured Offer. Acknowledging the significance of swift shipping and leveraging Amazon FBA, seasoned sellers elevate their chances of Buy Box success People trust Amazon FBA due to its high-quality services and fast shipping. FBA sellers are more likely to increase their sales and win the Featured Offer than other members.

“73% of the Amazon U.S sellers use FBA.” (Source: blog.viral)

·         Keep your Prices Competitive 24/7

A good pricing strategy is what keeps the customers purchasing. It is necessary to keep your prices competitive to win the Buy Box. Offer your products at affordable rates to stay ahead of your competitors. If you set your prices within Buy Box parameters you have a better chance of winning and keeping it. This will help you rank on top, get noticed by customers, and grow your profit.

Moreover, we highly recommend to use automated repricing software to set the prices of your products on Amazon. It will help you keep up with the competition and stay in the market for a good while.

Alpha Repricer is the best Amazon repricer that immediately responds to each price change that occurs and always helps you stay on top. We have the fastest and efficient repricing in the market. We provide our services in 16 Amazon marketplaces. Our algorithmic repricing helps the sellers to win the Featured Offer and then optimizes their price to get more sales and profit.

Are you still waiting? Sign up now for our free 14-day trial and let our repricing tool take care of your business!

Author

  • Noor Jarri

    Meet Noor Jarri, a seasoned writer specializing in the dynamic world of Amazon. With over three years of experience, Noor has become a trusted resource for Amazon sellers seeking guidance on repricing strategies and navigating the e-commerce landscape.

    As a valued contributor to Alpha Repricer, Noor's expertise shines through in her engaging blog articles, press releases, and guest posts. Praised for her skill in crafting content that is both informative and approachable, Noor's writing is a knowledgeable resource for sellers of all levels. Beyond her professional pursuits, Noor is an avid traveler and culinary enthusiast. She finds inspiration in exploring new destinations and experimenting with recipes from around the world.

    Join Noor Jarri on her journey as she continues to empower Amazon sellers with insights, tips, and strategies to thrive in the ever-evolving marketplace.

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