As an Amazon seller, you must focus on your product visibility when you think about increasing your profits. The most important tool for bringing your products high in the Amazon search results is keywords. Well-researched and relevant keywords increase the search engine ranking of your products and help you stay at the top of the search results. If you are selling on Amazon without using accurate and well-placed keywords, you risk being buried under all the competition. So, to get ahead of the competition, research well and find the best keywords for your listings! We can always help, though. Here are a few tips to perform Amazon keyword research, but first, let’s start with the basics:

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 What is Amazon keyword research?

Amazon keyword research is finding relevant, accurate, and solid keywords for your product listings. When a buyer searches for any keywords linked to your product, your product will be shown in the Amazon search results. Identifying the best keywords for your listing will eventually increase your search engine rankings and help you get more sales!

Ways to conduct Amazon keyword research

Here are a few ways to perform your Amazon keyword research;

You have to keep your “Seed keywords” game strong!

According to us, the first step to performing the Amazon keyword research is finding the short and accurate seed keywords for your product listings. List down the keywords that you think are related to your products. Put yourself in the customers’ position and use those keywords that you think people will use to search for your product because keywords define your products.

For example, if you sell pet products, then the “seed keywords” might be:                                            

  • The Pet food
  • Pet accessories
  • Pet toys
Another example of “Seed keywords.”

·   Use Amazon keyword research tools

Amazon keyword research tools are the most successful and practical tools for finding thousands of keywords directly from Amazon. These tools are crucial in increasing your sales and profit and reducing your time looking for the best keywords. Moreover, Amazon keyword research tools will help you know how customers search for your products, the keywords at the top, and those needing improvement.

Using the best keyword research tool, in our opinion, will minimize your time and efforts and will help you stand out among your competitors. Some keyword search tools are Ahrefs Site Explorer, Scientific Seller, or Amazon’s keyword tool.

Insert the keywords into your Amazon Product listings.

After choosing the accurate keywords, including the primary and secondary keywords in your product title and description is essential because they play an important role in increasing your search engine rankings. Use heavy and relevant keywords in your product title and description, as it lets Amazon know that your product matches the buyer’s search bar. Moreover, it increases the visibility of your products and helps the buyers find your products more efficiently.

Keep an eye on your competitors!

We strongly believe that it is essential to keep an eye on your competitors’ strong keywords. You must know the relevant keywords they use to drive more website traffic. Run after the most prominent players in the market and target their keywords.

 Moreover, find keywords that help your competitors achieve the highest ROI and consider adding them to your strategy. But, consider important keywords your competitors might have missed that give you an advantage. Playing around with keywords may take some time to see what puts you ahead in the rank and what doesn’t work for your listings.

Final thoughts

Performing Amazon keyword research is necessary if you want your product to rank at the top of the product listings on Amazon. However, all this effort will only be worth it if you have the right product to sell. Here is how you can achieve that!

In addition to well-researched keywords, a better pricing strategy can also help you maximize your sales and profit. Use the Alpha Repricer automated repricing software to set your prices; we will take care of the rest. Our repricer is the continuous and fastest Amazon repricing tool that reprices your products within 2 minutes. We can also help you win the Buy Box by staying competitive 24/7. Give us a try and see for yourself!

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Author

  • Noor Jarri

    Meet Noor Jarri, a seasoned writer specializing in the dynamic world of Amazon. With over three years of experience, Noor has become a trusted resource for Amazon sellers seeking guidance on repricing strategies and navigating the e-commerce landscape.

    As a valued contributor to Alpha Repricer, Noor's expertise shines through in her engaging blog articles, press releases, and guest posts. Praised for her skill in crafting content that is both informative and approachable, Noor's writing is a knowledgeable resource for sellers of all levels. Beyond her professional pursuits, Noor is an avid traveler and culinary enthusiast. She finds inspiration in exploring new destinations and experimenting with recipes from around the world.

    Join Noor Jarri on her journey as she continues to empower Amazon sellers with insights, tips, and strategies to thrive in the ever-evolving marketplace.

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